![]() Seen here alongside the PowerBook G3 aimed at professional users, it couldn’t be clearer that the two machines were aimed at completely different markets: The design was clearly inspired by the iMac G3, and despite looking rather toy-like now, it successfully turned a laptop into a fashionable item. The first Apple laptop specifically aimed at consumers was the iBook, launched in 1999 as the iBook G3. The first of these was the PowerBook 100 in 1991, and the last of them the PowerBook G4 (aluminium), sold between 20. This started in 1989 with the Macintosh Portable (though “luggable” would have been a more accurate term), before we got the PowerBook series. If the reports are true, it strikes me as a doubly clever move by Apple: a new look that will appeal to many, and encourage them to update, while being actively off-putting to others, effectively pushing them to buy a MacBook Pro even if they don’t need the power …Īpple’s separation of business & consumer laptopsĮarly Apple laptops were expensive, and mostly pitched to business and professional users. ![]() ![]() A rumored new MacBook Air design looks set to see the biggest shakeup to the look of Apple’s cutest laptop since it was launched in 2008.
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